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Product Conformity with Customer Requirements
 
Product Quality
 
Product Price
 
Product Technical and Technoligical Advancement
 
Packaging /Packing
 
Payment Terms Suitability
 
Delivery on Time
 
Delivery Execution Procedures (Assistance Provided, Hospitality,...etc)
 
Advertising Materials (Brochures, Catalogues, Multimedia Presentation)
 
Customer Service (Salesman/CRM/Call center)
 
Response to Customer Inquiries/Complaints